Welcome to the dedicated web page for the AKTU MBA 1st Semester course on Creativity, Innovation and Entrepreneurship (BMB 106). This course is thoughtfully designed to expose students to the foundational concepts of creativity, innovation, and entrepreneurship, enabling them to convert ideas into viable business opportunities. It provides deep insights into entrepreneurial finance, government support systems, business planning, and the startup ecosystem in India. The course follows the AICTE Model Curriculum & NEP 2020, effective from the academic session 2024-25.
For More Content Visit → AKTU MBA 1st Semester Notes
Course Code: BMB 106 | Course Credit: 2 | Contact Hours: 20 | Internal: 30 Marks | End Semester: 70 Marks | Total: 100 Marks
Unit 1 – Creativity and Innovation
Creativity and Innovation: Meaning, the difference between innovation and creativity, Innovation types & Platforms, Business Model Innovation, Service Innovation, Design-led innovation, Improvisation, Large firm Vs. Start-up innovation, Co-creation and open innovation, developing an innovation strategy, Sources of innovation, Innovation Environment, Creative Destruction.
- Meaning and difference between innovation and creativity
- Innovation types & Platforms
- Business Model Innovation
- Service Innovation
- Design-led innovation
- Improvisation
- Large firm Vs. Start-up innovation
- Co-creation and open innovation
- Developing an innovation strategy
- Sources of innovation
- Innovation Environment
- Creative Destruction
Unit 2 – Entrepreneurship
Entrepreneurship: Meaning, definition and concept, Factors affecting entrepreneurship, characteristics and skills of an entrepreneur, entrepreneur v/s manager. Types of entrepreneurs, functions of an entrepreneur, entrepreneurial decision-process. Social, rural and women Entrepreneurship, Case Studies of Successful Entrepreneurs, Entrepreneurial Failure.
- Meaning, definition and concept of Entrepreneurship
- Factors affecting entrepreneurship
- Characteristics and skills of an entrepreneur
- Entrepreneur v/s manager
- Types of entrepreneurs
- Functions of an entrepreneur
- Entrepreneurial decision-process
- Social, rural and women Entrepreneurship
- Case Studies of Successful Entrepreneurs
- Entrepreneurial Failure
Unit 3 – Entrepreneurial Eco-System in India
Entrepreneurial Eco-System in India: Overview of MSME, Role of Central Govt & State Govt in supporting SMEs, subsidies, grants, export-oriented units – fiscal & tax concessions, other government initiatives and inclusive entrepreneurial growth, Government e Market place (GeM), Zero effect Zero defect, Lean Manufacturing, Startup India, Stand Up India, Make in India, Innovate in India. Entrepreneurial Finance: Estimating financial requirements, Sources of finance – banks & financial institutions, Bootstrapping, Crowdfunding, Angel investing, Venture Capital, IPO. Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, NISBUD, Entrepreneurship Development Institute of India (EDII). New initiatives taken by the government to promote entrepreneurship. State Startup Ranking by DPIIT, State Innovation Ranking by NITI AAYOG (India Innovation Index).
- Overview of MSME
- Role of Central Govt & State Govt in supporting SMEs
- Subsidies, grants, export-oriented units – fiscal & tax concessions
- Other government initiatives and inclusive entrepreneurial growth
- Government e Market place (GeM)
- Zero effect Zero defect
- Lean Manufacturing
- Startup India, Stand Up India, Make in India, Innovate in India
- Entrepreneurial Finance – Estimating financial requirements
- Sources of finance
- Banks & financial institutions
- Bootstrapping
- Crowdfunding
- Angel investing
- Venture Capital
- IPO
- Role of agencies assisting entrepreneurship
- DICs,
- SSIs,
- NSICs,
- NISBUD,
- EDII
- New initiatives taken by the government to promote entrepreneurship
- State Startup Ranking by DPIIT
- State Innovation Ranking by NITI AAYOG (India Innovation Index)
Unit 4 – From Idea to Opportunity
From Idea to Opportunity: Idea generation – sources and methods, identification and classification of ideas, Individual creativity – idea to business opportunity, Process of New Venture and its Challenges. Developing a Business Plan: Business Planning Process – elements of business planning, preparation of project plan, components of an ideal business plan – market plan, financial plan, operational plan, and Feasibility Analysis – aspects and methods – Economic analysis, financial analysis, market and technological feasibility, Business Model, Launching a new venture, Growth and Sustainability.
- Idea generation – sources and methods
- Identification and classification of ideas
- Individual creativity – idea to business opportunity
- Process of New Venture and its Challenges
- Business Planning Process
- Elements of business planning
- Preparation of project plan
- Components of an ideal business plan
- market plan,
- financial plan,
- operational plan
- Feasibility Analysis
- Economic analysis,
- financial analysis,
- market and technological feasibility
- Business Model
- Launching a new venture
- Growth and Sustainability
For More Content Visit → AKTU MBA Notes
Course Objectives of BMB 106
- The purpose of this course is to expose the student to the basic concepts of entrepreneurship, functions of entrepreneurs and problems faced by them in the real world.
- To provide insights to students in converting an Idea into an opportunity and develop an understanding of various funding sources for a startup.
- Familiarize the students with SME sector activities and the role of government agencies supporting SMEs.
- To understand the process of a Business Plan.
Download Official Syllabus PDF of BMB 106
Download the official AKTU MBA BMB 106 – Creativity, Innovation and Entrepreneurship syllabus as prescribed by Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh, Lucknow. Effective from Session 2024-25, as per AICTE Model Curriculum & NEP 2020.
⬇ Download Syllabus of BMB 106 PDF
Course Outcomes
| Course Outcomes | Bloom’s Taxonomy |
| CO 1: Remember and comprehend basic concepts of creativity, innovation and entrepreneurship. | Remembering (K1) · Knowledge (K2) · Comprehending (K3) |
| CO 2: Develop knowledge on Entrepreneurial Finance, Assistance and role of Entrepreneurial Development Agencies. | Applying (K4) · Analyzing (K5) · Evaluating (K7) |
| CO 3: Develop understanding of converting an Idea to an opportunity and develop understanding of various funding sources. | Analyzing (K5) · Evaluating (K7) |
| CO 4: Gain in depth knowledge of innovation and its various sources. | Remembering (K1) · Knowledge (K2) · Analyzing (K5) |
| CO 5: Develop understanding of various dimensions of innovation along with current trends and general awareness of innovation and startup. | Knowledge (K2) · Synthesizing (K6) · Evaluating (K7) |
Suggested Readings of BMB 106
- Roy – Entrepreneurship, OUP.
- Ahmad, Ali and Bhatt, Punita – Entrepreneurship in Developing and Emerging Economies, SAGE Publishing India.
- Mitra, Jay – The Business of Innovation, 2017, SAGE Publishing.
- Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch, Michael Peters, Dean Shepherd, McGraw Hill.
- Khanka, S.S. – Entrepreneurial Development, S. Chand and Co.
- Kumar, Arya – Entrepreneurship, Pearson Education.
- Desai, Vasant – Dynamics of Entrepreneurial Development and Management, Himalaya Publishing.
- Blundel, R. and Lockett, N. – Exploring Entrepreneurship Practices and Perspectives, Oxford Publications.
- Dollinger, M. J. – Entrepreneurship: New Venture Creation, PHI Learning.
- “Reinventing Your Business Model” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann.
Creativity, Innovation and Entrepreneurship is a transformative course that ignites the entrepreneurial spirit within every MBA student. By understanding the dynamics of innovation, the challenges of new venture creation, and the support ecosystem available in India, students are empowered to think boldly, act decisively, and create meaningful impact in the business world. We are excited to be part of your entrepreneurial journey and look forward to helping you turn your ideas into reality.