Dr. A.P.J. Abdul Kalam Technical University (AKTU) offers a Master of Business Administration (MBA) program designed to equip students with the necessary skills and knowledge to excel in various fields of business. The third semester of the AKTU MBA 3rd semester notes BMB Series is particularly important as it delves deeper into specialized areas, allowing students to focus on their chosen fields of interest. Students searching for AKTU MBA third semester notes BMB Series 2024 will find this page as a complete subject-wise guide covering all core and elective papers.
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In the third semester of the AKTU MBA program, students delve deeper into their chosen fields of specialization. This semester offers a mix of core subjects and specialized elective courses across seven disciplines: Marketing, Human Resource, Financial Management, Operations Management, International Business, Information Technology, and Cooperative Management. This article provides a comprehensive overview of the subjects covered in AKTU MBA 3rd semester notes BMB Series, helping students navigate their academic journey effectively.
AKTU MBA 3rd Semester Core Subjects
BMB Series students must compulsorily study Strategic Management and submit their Summer Training Project Report in the third semester, irrespective of their chosen elective stream.
BMB 301: Strategic Management
Strategic Management is a crucial subject that focuses on the formulation and implementation of the major goals and initiatives taken by an organization’s top management. It covers the analysis of internal and external environments using tools such as PESTEL, Porter’s Five Forces, SWOT, and Value Chain Analysis, along with strategic decision-making, BCG Matrix, Ansoff Grid, strategy implementation, corporate culture, and strategy evaluation and control.
Strategic Management
BMB 308: Summer Training Project Report & Viva Voce
The Summer Training Project Report & Viva Voce is a practical evaluation component in which students submit a structured report based on their industry internship undertaken between the second and third semesters, followed by a viva voce examination. This component assesses the student’s ability to apply MBA concepts to real-world business scenarios, research skills, and professional communication.
Summer Training Project Report & Viva Voce
Semester 3 Marketing (MK)
Dive into the dynamic world of marketing with the Marketing (MK) elective in the AKTU MBA 3rd semester notes BMB Series. This specialization covers key concepts such as consumer psychology, digital analytics, brand management, and sales strategy. Develop the skills to create effective marketing plans, analyze market trends, and drive business growth. Ideal for future marketing professionals, the Marketing elective offers practical knowledge and real-world applications to prepare students for the competitive marketplace.
BMB MK 01: Consumer Behaviour and Neuro Marketing
This subject explores the psychological, social, and cultural factors that influence consumer decision-making. Topics include consumer perception, motivation, attitude formation, buying behaviour models, market segmentation, and the emerging field of neuro marketing which applies neuroscience to understand how consumers respond to marketing stimuli at a subconscious level.
Consumer Behaviour and Neuro Marketing
BMB MK 02: Marketing & Web Analytics
Marketing & Web Analytics equips students with the tools and techniques to measure, analyze, and optimize marketing performance in the digital age. Key topics include digital marketing metrics, Google Analytics, SEO and SEM performance tracking, social media analytics, conversion rate optimization, A/B testing, and customer lifetime value analysis.
Marketing & Web Analytics
BMB MK 03: Sales and Distribution Management
This subject covers the principles and practices of managing sales teams and distribution networks for effective market reach. Topics include sales force organization, territory management, sales forecasting, channel design, distributor and retailer management, channel conflict resolution, and emerging trends in omnichannel distribution.
Sales and Distribution Management
Semester 3 Human Resource (HR)
Explore the comprehensive Human Resource elective in the AKTU MBA third semester notes BMB Series, designed to enhance student understanding of workforce management. This specialization covers essential HR topics including talent acquisition, employee relations, labour laws, and performance management. Gain practical insights and skills to effectively manage and develop an organization’s most valuable asset, its people. Perfect for aspiring HR professionals, this elective equips students with the knowledge to tackle real-world HR challenges and drive organizational success.
BMB HR 01: Talent Acquisition Management
Talent Acquisition Management focuses on the strategic process of identifying, attracting, and retaining the right talent for organizational success. Key topics include the talent management lifecycle, talent value chain, job analysis, psychometric tools in recruitment, employer branding, employee value proposition (EVP), succession planning, career development, and talent analytics.
Talent Acquisition Management
BMB HR 02: Employee Relations and Labour Laws
Employee Relations and Labour Laws provide students with a comprehensive understanding of the legal and relational framework governing the employer-employee relationship. Topics include industrial relations, trade union management, collective bargaining, grievance handling, disciplinary procedures, and key labour legislation such as the Industrial Disputes Act, Factories Act, and the new Labour Codes.
Employee Relations and Labour Laws
BMB HR 03: Performance and Reward Management
Performance and Reward Management covers the design and implementation of systems that evaluate employee performance and align rewards with organizational goals. Topics include performance appraisal systems, Management by Objectives (MBO), 360-degree feedback, compensation strategy, reward structures, incentive design, and the link between performance management and talent retention.
Performance and Reward Management
Semester 3 Financial Management (FM)
Master the essentials of advanced financial management with the Finance (FM) elective in the AKTU MBA 3rd semester notes BMB Series. This specialization delves into investment management, tax planning, and credit risk analysis. Equip yourself with the skills to make informed financial decisions, evaluate investment opportunities, and manage financial risk effectively. Ideal for aspiring finance professionals, this elective combines theoretical knowledge with practical applications to prepare students for careers in banking, corporate finance, and investment management.
BMB FM 01: Investment and Portfolio Management
This subject introduces students to the principles of investment analysis and the construction of efficient portfolios. Topics include securities markets, risk and return analysis, fundamental and technical analysis, Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT), mutual funds, and portfolio performance evaluation.
Investment and Portfolio Management
BMB FM 02: Tax Planning and Management
Tax Planning and Management equips students with the knowledge to strategically manage tax liabilities within the legal framework. Key topics include direct and indirect taxation, income tax provisions for individuals and corporates, tax planning strategies, deductions and exemptions under the Income Tax Act, GST framework, and international taxation.
Tax Planning and Management
BMB FM 03: Financial and Credit Risk Analysis
This subject explores the identification, measurement, and management of financial and credit risk in banking and corporate environments. Topics include types of financial risk, credit risk assessment models, credit scoring, loan appraisal, Basel norms, Value at Risk (VaR), stress testing, and risk mitigation strategies.
Financial and Credit Risk Analysis
Semester 3 Operations Management (OM)
Optimize your operational expertise with the Operations Management (OM) elective in the AKTU MBA third semester notes BMB Series. This specialization covers supply chain design, business process reengineering, and quality management. Learn to streamline business processes, enhance efficiency, and manage resources effectively to drive organizational success. Ideal for aspiring operations managers, this elective combines theoretical concepts with practical applications to prepare students for real-world operational challenges.
BMB OM 01: Supply Chain and Logistics Management
Supply Chain and Logistics Management covers the end-to-end flow of goods, services, and information from raw material suppliers to end customers. Topics include supply chain design, demand forecasting, procurement management, warehousing, transportation, inventory optimization, reverse logistics, and technology integration in supply chain operations.
Supply Chain and Logistics Management
BMB OM 02: Business Process Reengineering
Business Process Reengineering (BPR) focuses on the fundamental redesign of organizational processes to achieve dramatic improvements in performance. Key topics include BPR concepts and methodology, process mapping, change management, benchmarking, workflow automation, process innovation, and case studies of successful BPR implementations across industries.
Business Process Reengineering
BMB OM 03: Quality Management
Quality Management examines the frameworks, tools, and strategies organizations use to ensure consistent delivery of high-quality products and services. Topics include Total Quality Management (TQM), Six Sigma, ISO standards, Kaizen, quality circles, Statistical Process Control (SPC), and the PDCA cycle.
Quality Management
Semester 3 International Business (IB)
Expand your global business acumen with the International Business (IB) elective in the AKTU MBA 3rd semester notes BMB Series. This specialization explores international trade, cross-cultural management, export-import operations, and geopolitical dynamics. Develop the skills to navigate the complexities of global markets and formulate effective international business strategies. Perfect for aspiring global business leaders, this elective provides both theoretical knowledge and practical insights into the international business environment.
BMB IB 01: International Business Management
International Business Management explores the complexities of managing business operations across national borders. Topics include theories of international trade and investment, modes of international market entry, multinational corporation (MNC) strategies, cultural dimensions in global management, foreign direct investment (FDI), and managing political and economic risk in global markets.
International Business Management
BMB IB 02: Export Import Documentation
Export Import Documentation provides students with practical knowledge of the procedures, documents, and regulations governing international trade. Topics include export-import policy framework, INCOTERMS, trade finance instruments such as letters of credit, customs clearance procedures, shipping documentation, DGFT regulations, and GST for exports.
Export Import Documentation
BMB IB 03: Geo-Politics and Trade
Geo-Politics and Trade examines how political relationships between nations shape the global trade environment and business strategy. Topics include geopolitical theories, regional trade blocs, WTO framework and disputes, trade wars and sanctions, foreign policy implications for business, emerging markets, BRICS dynamics, and the strategic impact of geopolitical developments on supply chains.
Geo-Politics and Trade
Semester 3 Information Technology (IT)
Enhance your technology management skills with the Information Technology (IT) elective in the AKTU MBA third semester notes BMB Series. This specialization covers software engineering, emerging technologies, and database management. Gain insights into how technology drives business innovation, improves operations, and supports strategic decision-making. Ideal for future IT managers and business leaders, this elective integrates theoretical knowledge with practical applications to help students leverage technology effectively in various business contexts.
BMB IT 01: Software Engineering and Management
This subject bridges business management and technology by introducing students to the principles of software development and IT project management. Topics include the software development life cycle (SDLC), agile and scrum methodologies, project planning and estimation, software quality assurance, IT governance, and managing software teams.
Software Engineering and Management
BMB IT 02: Emerging Technologies for Business
Emerging Technologies for Business explores the transformative impact of cutting-edge technologies on business models and operations. Topics include Artificial Intelligence (AI) and Machine Learning (ML) for business decision-making, blockchain, Internet of Things (IoT), cloud computing, robotic process automation (RPA), big data analytics, and the strategic implications of digital disruption.
Emerging Technologies for Business
BMB IT 03: Database Management System
Database Management System covers the design, implementation, and management of databases that underpin modern business information systems. Key topics include relational database concepts, SQL, entity-relationship (ER) modelling, normalization, transaction management, database security, NoSQL databases, and the use of database management in business analytics.
Database Management System
Semester 3 Cooperative Management (CM)
Discover the unique world of cooperative enterprises with the Cooperative Management (CM) elective in the AKTU MBA 3rd semester notes BMB Series. This specialization covers the history, legislation, and financial structures of cooperative organizations in India. Gain insights into the cooperative movement’s role in rural development and social entrepreneurship. Ideal for students interested in cooperative administration, rural finance, and agricultural management, this elective provides both historical context and contemporary relevance.
BMB CM 01: Principles and Practices of Co-operation
This subject introduces students to the cooperative movement and its unique organizational model. Topics include the history and philosophy of cooperation, cooperative principles and values, types of cooperatives, governance structures, and the role of cooperatives in rural and agricultural development in India.
Principles and Practices of Co-operation
BMB CM 02: Co-operative Legislation
Co-operative Legislation provides students with a detailed understanding of the legal framework governing cooperative societies in India. Topics include the Multi-State Cooperative Societies Act, State Cooperative Acts, registration and dissolution of cooperatives, member rights and duties, audit and inspection provisions, and recent legislative reforms in the cooperative sector.
Co-operative Legislation
BMB CM 03: Credit Co-operatives
Credit Co-operatives examines the structure, functioning, and management of cooperative credit institutions in India and globally. Topics include types of credit cooperatives, Primary Agricultural Credit Societies (PACS), cooperative banks, NABARD’s role in cooperative finance, microfinance through cooperatives, and reforms in the cooperative banking sector.
Credit Co-operatives
Conclusion
The AKTU MBA 3rd semester notes BMB Series 2024 cover a rich and diverse curriculum that marks the most specialized phase of the MBA journey. By offering a compulsory Strategic Management core paper alongside seven distinct elective specializations: Marketing, Human Resource, Financial Management, Operations Management, International Business, Information Technology, and Cooperative Management, the third semester empowers students to develop deep domain expertise in their chosen fields. The inclusion of the Summer Training Project Report further bridges academic learning with professional practice. By the end of the third semester, students will be well-equipped with specialized knowledge, analytical skills, and industry exposure to confidently navigate the final semester and transition into successful business careers.