BMB 107 - Business Communication

Welcome to the dedicated web page for the AKTU MBA 1st Semester course on Business Communication (BMB 107). This course is carefully designed to develop students’ communication skills essential for effective business interactions in both domestic and international settings. It covers the fundamentals of oral and written communication, business correspondence, presentation skills, employment communication, and group communication, equipping future managers with the confidence and competence to communicate professionally in today’s dynamic business environment. The course follows the AICTE Model Curriculum & NEP 2020, effective from the academic session 2024-25.

For More Content Visit → AKTU MBA 1st Semester Notes

Unit I – Introduction to Business Communication

Introduction: Role of communication – defining and classifying communication – purpose of communication – process of communication – characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis – barriers to communication. Case Studies.

Role of communication
Defining and classifying communication
Purpose of communication
Process of communication
Characteristics of successful communication
Importance of communication in management
Communication structure in organization
Communication in crisis
Barriers to communication
Case Studies

Unit II – Oral and Written Communication

Oral Communication: What is oral Communication – principles of successful oral communication – what is conversation control – reflection and empathy: two sides of effective oral communication – effective listening – non-verbal communication. Written Communication: Purpose of writing – clarity in writing – principles of effective writing – approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process.

What is oral communication
Principles of successful oral communication
Conversation control
Reflection and empathy – two sides of effective oral communication
Effective listening
Non-verbal communication
Purpose of writing
Clarity in writing
Principles of effective writing
The 3X3 writing process – Pre writing, Writing, Revising
Specific writing features and coherence
Electronic writing process

Unit III – Business Letters and Reports

Business Letters and Reports: Introduction to business letters – writing routine and persuasive letters – positive and negative messages – writing memos – what is a report, purpose, kinds and objectives of report writing. Presentation Skills: What is a presentation – elements of presentation – designing a presentation – Advanced visual support for business presentation – types of visual aid.

Introduction to business letters
Writing routine and persuasive letters
Positive and negative messages
Writing memos
What is a report – purpose, kinds and objectives of report writing
What is a presentation
Elements of presentation
Designing a presentation
Advanced visual support for business presentation
Types of visual aid

Unit IV – Employment Communication

Employment Communication: Introduction – writing CVs – Group discussions – interview skills. Impact of Technological Advancement on Business Communication – networks – Intranet – Internet – e mails – SMS – teleconferencing – video conferencing. Case Studies.

Introduction to employment communication
- Writing CVs
- Group discussions
- Interview skills
Impact of Technological Advancement on Business Communication
Networks – Intranet and Internet
E mails and SMS
Teleconferencing
Video conferencing
Case Studies

Unit V – Group Communication

Group Communication: Meetings – Planning meetings – objectives – participants – timing – venue of meetings – leading meetings. Media management – the press release – press conference – media interviews – Seminars – workshop – conferences. Business etiquettes. Case Studies.

Meetings
Planning meetings
Objectives, participants, timing and venue of meetings
Leading meetings
Media management
Press release and press conference
Media interviews
Seminars, workshops and conferences
Business etiquettes
Case Studies

For More Content Visit → AKTU MBA Notes

Course Objectives of BMB107

To understand business communication strategies and principles for effective communication in domestic and international business situations.
To understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication.
To develop the ability to research and write a documented paper and/or to give an oral presentation.
To develop the ability to communicate via electronic mail, Internet, and other technologies for presenting business messages.
To understand and apply basic principles of critical thinking, problem solving, and technical proficiency in the development of exposition and argument.

Download Official Syllabus PDF of BMB 107

Download the official AKTU MBA BMB 107 – Business Communication syllabus as prescribed by Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh, Lucknow. Effective from Session 2024-25, as per AICTE Model Curriculum & NEP 2020.

⬇ Download BMB 107 Syllabus PDF

Course Outcomes of BMB 107

Course Outcomes	Bloom’s Taxonomy
CO 1: Apply business communication strategies and principles to prepare effective communication for domestic and international business situations.	Applying (K4)
CO 2: Analyse ethical, legal, cultural, and global issues affecting business Communication.	Analyse (K5)
CO 3: Develop an understanding of appropriate organizational formats and channels used in business communications.	Knowledge (K2) · Comprehending (K3)
CO 4: Gaining an understanding of emerging electronic modes of communication.	Comprehending (K3)
CO 5: Developing effective verbal and non verbal communication skills.	Remembering (K1) · Applying (K4)

BMB 107 – Business Communication