KMBN 301 – Strategic Management (Common Elective Subject)

Strategic Management is a crucial aspect of business education, equipping students with the skills and knowledge needed to navigate and influence the complex and dynamic business environment. KMBN 301, a common elective subject, is designed to provide students with a comprehensive understanding of strategic management concepts, frameworks, and practices. This article will delve into the key components of the KMBN 301 course, its significance, and its application in the real world.

Table of Contents

Unit 1 – Strategic Management

Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process.

Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.

S.No.	Topic
1	Strategy: Meaning, Nature, scope and importance
2	Model of strategic management
3	Strategic Decision-Making Process
4	Composition of the board
5	Role and Responsibilities of the board of directors
6	Trends in corporate governance
7	Corporate Social Responsibility

Unit 2 – Strategic Management

Environmental Scanning:

Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model,

Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.

S.No.	Topic
1	Environmental Scanning
2	Understanding the Macro Environment: Meaning and key factors
3	PESTEL Analysis
4	Industrial Organization (IO) Approach
5	Structure Conduct Performance (SCP) approach
6	Porter’s Five Forces Model
7	Understanding the Micro Environment: Meaning and key factors
8	Resource Based View (RBV) Analysis
9	VRIO Framework
10	Using resources to gain Competitive advantage & its sustainability
11	Value Chain Analysis

Unit 3 – Strategic Management

Strategy Formulation: Situational Analysis using SWOT approach Business Strategies:

Competitive Strategy: – Cost Leadership, Differentiation & Focus, Cooperative Strategy: – Collusion & Strategic Alliances

Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies. Corporate Parenting Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT.

The sourcing decision: Outsourcing & offshoring Case Studies and Latest Updates.

S.No.	Topic
1	Strategy Formulation: Situational Analysis using SWOT approach
2	Business Strategies
3	Competitive Strategy
4	Cost Leadership Strategy
5	Differentiation Strategy
6	Focus Strategy
7	Cooperative Strategy
8	Collusion Strategy
9	Strategic Alliances
10	Corporate Strategies
11	Directional Strategy
12	Growth strategies
13	Stability Strategies
14	Retrenchment Strategies
15	Corporate Parenting
16	Functional Strategies
17	Marketing Strategy
18	Financial Strategy
19	R&D Strategy
20	Operations Strategy
21	Purchasing Strategy
22	Logistics Strategy
23	HRM Strategy
24	IT Strategy
25	The sourcing decision
26	Outsourcing
27	Offshoring

Unit 4 – Strategic Management

Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework. Case Studies and Latest Updates.

Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.

S.No.	Topic
1	Scenario Analysis Process
2	Tools & Techniques of strategic Analysis
3	BCG Matrix
4	Ansoff Grid
5	GE Nine Cell Planning Grid
6	McKinsey’s 7’S framework
7	Strategy implementation
8	Developing Programs
9	Budget and Procedures
10	Stages of Corporate Development
11	Organizational Life cycle
12	Organizational Structures
13	Matrix Organizational Structure
14	Network & Modular/Cellular
15	Reengineering and Strategy implementation
16	Leadership and corporate culture

Unit 5 – Strategic Management

Strategy Evaluation & Control: Evaluation & Control process,

Measuring performance: types of controls, activity based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.

S.No.	Topic
1	Strategy Evaluation & Control Process
2	Types of controls
3	Activity based costing
4	Enterprise risk management
5	Primary measures of corporate performance
6	Balance scorecard approach to measure key Performance
7	Responsibility centers
8	Benchmarking
9	Problems in measuring Performance & Guidelines for proper control
10	Strategic Audit of a Corporation

Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process. Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.

Strategic Management is a vital discipline that focuses on the long-term planning and direction of organizations. This course aims to equip students with the knowledge and skills necessary to analyze complex business environments, develop competitive strategies, and make informed decisions that ensure sustainable growth and profitability.

Throughout this course, students will explore various aspects of strategic management, including strategic analysis, strategy formulation, strategy implementation, and strategic control. Key topics covered include environmental scanning, industry analysis, competitive advantage, corporate strategy, business-level strategy, mergers and acquisitions, strategic alliances, and global strategy.

The course curriculum is designed to blend theoretical concepts with practical applications, allowing students to gain hands-on experience in strategic management practices. Through case studies, simulations, strategic planning exercises, and real-world projects, students will learn how to apply strategic management tools and frameworks to analyze business situations, formulate strategies, and implement action plans effectively.

Our esteemed faculty members bring a wealth of expertise in strategic management and business consulting, ensuring that students receive the latest industry insights and best practices. Additionally, students will have the opportunity to engage in discussions, workshops, and guest lectures to deepen their understanding of strategic management concepts and their applications in various organizational contexts.

By the end of this course, students will not only have a solid foundation in strategic management principles but also possess the analytical skills and strategic thinking abilities necessary to lead organizations in a rapidly changing business environment. This knowledge is essential for aspiring managers, entrepreneurs, and business leaders who seek to create and sustain competitive advantage.

Course Objectives

To have a clear understanding of the key concepts and principles of strategic management
To have skills and understanding of tools and techniques for analyzing a company strategically
To provide a basic understanding of the nature and dynamics of the strategy formulation and implementation processes.
To encourage students to think critically and strategically.
The ability to identify strategic issues and design appropriate courses of action.

Conclusion

KMBN 301 – Strategic Management is a vital course for MBA students, providing them with the skills and knowledge required to excel in the business world. By covering a comprehensive syllabus that includes external and internal environment analysis, strategy formulation, implementation, and evaluation, the course prepares students to make informed strategic decisions, enhance competitive advantage, and lead organizations to success. With its practical applications and emphasis on real-world scenarios, KMBN 301 equips students with the tools needed to navigate the complexities of the business environment and drive sustainable growth.