The A.K.T.U. (Dr. A.P.J. Abdul Kalam Technical University) MBA program is designed to equip students with the essential skills and knowledge required to excel in the dynamic world of business management. The first semester of the MBA program lays the foundation for understanding core management concepts and practices. Below is a detailed overview of the subjects covered in the A.K.T.U. MBA 1st Semester BMB Series 2024 syllabus:
BMB 101: Management Concepts & Organisational Behaviour
This subject introduces students to the fundamental concepts of management and organizational behaviour. Topics include the evolution of management thought, planning, organizing, leading, and controlling. Additionally, it covers individual and group behaviour, motivation, leadership, and organizational culture.
BMB 102: Managerial Economics
Managerial Economics focuses on the application of economic theories and principles to business decision-making. Key topics include demand analysis, production and cost analysis, market structures, pricing strategies, and macroeconomic factors affecting business.
BMB 103: Financial Accounting & Analysis
This subject provides an in-depth understanding of financial accounting principles and practices. Students learn about the preparation and analysis of financial statements, accounting standards, and the interpretation of financial data for decision-making.
BMB 104: Business Statistics & Analytics
Business Statistics & Analytics covers the application of statistical methods and analytical tools in business. Topics include data collection, descriptive statistics, probability, hypothesis testing, regression analysis, and the use of statistical software for data analysis.
BMB 105: Marketing Management
Marketing Management introduces students to the principles and practices of marketing. Key topics include market research, consumer behaviour, product development, pricing strategies, distribution channels, and promotional techniques.
BMB 106: Creativity, Innovation and Entrepreneurship
This subject emphasizes the importance of creativity and innovation in entrepreneurship. Students learn about the entrepreneurial process, opportunity recognition, business model development, and the role of innovation in creating competitive advantage.
BMB 107: Business Communication
Business Communication focuses on developing effective communication skills for the business environment. Topics include written and oral communication, presentation skills, interpersonal communication, and the use of technology in communication.
For More Content Visit : AKTU MBA BMB Series Notes
Conclusion
The A.K.T.U. MBA 1st Semester BMB Series 2024 syllabus is meticulously designed to provide students with a strong foundation in core management concepts and practices. From understanding the principles of management and organizational behavior to mastering financial accounting, marketing, and business communication, the first semester equips students with the essential skills needed to navigate the complexities of the business world. The inclusion of subjects like creativity, innovation, and entrepreneurship further encourages students to think critically and develop a forward-thinking mindset. By the end of the first semester, students will have a well-rounded understanding of the key functional areas of business, setting the stage for more advanced learning in the subsequent semesters.
